July/ August 2010

 

 

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Staying Small Offers Better Profit Focus

Easier to keep track of margins, concentrate on super customer service with only one line.

By Dan Shell

 

Service sells like no other product for lawn and garden dealers, and those who can operate fast, efficient and accurate service will always have a niche in their local market, no matter how big the dealership. “If you can provide good enough service, you can overcome being a smaller size, or even a lack of wheeled equipment,” says Marvin Cowley, who owns and operates All-Seasons Power Equipment in west Eugene.

 

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